Life is a strange journey. As I write this, sometimes it’s easy to think, “ugh. I wasted SO much time doing all these other things!” The truth is, everything in life is valuable and I would not be here if it wasn’t for those other experiences.
Last year, I had this nudge in my heart to start helping other product based biz owners. My journey had been a struggle and I didn’t want anyone to struggle the way I had. After NSS last year, another nudge started on my heart about starting a podcast. I knew nothing about it. A comment in a forum and I met Kelly, a maker who I had admired for a while. She had the nudge too and was looking for a podcast partner. After our first talk, I knew I wanted her to be in my life. We clicked right away.
Starting the podcast was no easy feat. It took us several months to even get started. Our first recordings were rough, but we knew we were on to something special. Now we are nearing our 40th episode and as we hit our stride, I realized I enjoyed podcasting way more than the other side of my business. In fact, you could find me working on the podcast any day and setting my designs aside.
Truth is: I was burnt out. The last year had been financially awful for my business. I was tired. I felt I was chasing something that just was not going to happen. I had lost my voice and any and all creativity had disappeared. Sometimes when this happens, you have to shift. You have to lean and see what may be on the other side.
I did that and something kept pulling at me. You know what I’m good at? Managing, editing and producing our podcast.
Deciding to shift is not always an easy one. In fact, this is something I have struggled with for a while: not knowing whether to continue, quit and give up, or try something new. The thing is, I still love to design and my etsy shop is currently doing better than it has in a while, but I know that pursuing wholesale and trying to build my entire business in that direction, just isn’t for me anymore.
So what am I going to do? I’m going to start offering my podcasting services to others. In fact, I already have! I will still hand letter and design and my shop will be there and get updates. That’s not changing. What is changing is that I will be spending the majority of my time working on podcasts and I wouldn’t have it any other way!
I can’t wait to see what this next phase of business brings. Want to hear more about my transition? Head over to my podcast for a listen on our episode about shifting.